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| Communication is pivotal for the social process in water supply and sanitation and is a tool to engage the community. IEC serves as an entry point in the community and opens a channel for dialogue with them on a whole range of issues in community-managed approach. A key component across all stages of the programme, it broadly aims at: |
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- mobilising the community and promoting community-management
- Informing the community about the scope of the programme and activities
- Bridging knowledge gaps by sharing information, both technical and non-technical
- Capacity development on technology options
- Building awareness among citizens safe water, sanitation and hygiene practices and health
- Promoting local initiatives for conservation, renewal and recharging of local sources for its sustainability.
- Building an atmosphere of trust and transparency between PRIs and stakeholders
- Generating willingness to pay for facilities
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Using a media mix - from print medium posters, pamphlets, booklets, hand-books etc., to the use of mass media like All in India Radio, Doordarshan and traditional folk-forms - through IEC messages and content are introduced to the community in a sequential manner as the programmes progresses in each village. |
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