WASMO's Information, Education and Communication drives target rural communities, particularly women and children. WASMO and Implementation Support Agencies (ISAs) organise programmes in project area villages that spread awareness as to why cleanliness, women's empowerment, health and hygiene are important. These messages are spread through posters, wall paintings, competitions, brochures and pamphlets. (See IEC Materials)

WASMO also uses the electronic media to get its messages across. WASMO sponsors weekly radio programme such as Gaam jo Choro and Hariyalu Gujarat. It also organises talk shows on All India Radio dealing with issues concerning local communities, water and sanitation. A one hour programme is also broadcast during the annual padyatra to the Mata na Madh temple that is part of the Navratri festival. A number of radio and television jingles on various aspects of community mobilisation, water and sanitation are also broadcast regularly throughout Gujarat.

WASMO takes part in annual fairs and exhibitions, organises street plays, especially on the model of the traditional folk theatre called lok dayro. The subjects range from personal hygiene and health to environmental sanitation and the role of the pani samitis. These plays can lead to changes in attitude, resulting in better hygiene practices and willingness to contribute to operation and maintenance funds.

School sanitation and hygiene education: School sanitation and hygiene education enhances the adoption of hygienic practices by schoolchildren and promotes a healthy environment. As a part of this endeavour, sanitation corners and drinking water facilities are set up in schools.

The following activities are taken up:
 

Dwarka is one of India's major Hindu pilgrimage centres. It is considered to be one of the four dhams (divine abodes) that mark the spiritual boundaries of the country. A massive number of pilgrims and tourists from throughout India and abroad visit this spot, situated in Jamnagar district, every year. In 2002-03, almost 900 thousand people visited Dwarka. Such a high number of visitors puts a great strain on the city's water and sanitation facilities. As a part of the "Year of Urban Development" celebrations in 2005, Dwarka is now being developed as a model to demonstrate the role of sanitation in attaining a higher quality of life. WASMO has proposed to establish a demonstration centre offering clean drinking water and sanitation facilities for visitors. These include eco-sanitation, a waste water disposal system, a solid waste management system, roof-top rainwater harvesting structures, sanitation sankul, and a bathing ghat.